Thursday, June 16, 2005
RESEARCH: One-fifth of newspaper readers now prefer online editions
New York, June 16, 2005 -- More than one-fifth of Internet users who read
newspapers now rely primarily on web editions, according to a new study by
Nielsen//NetRatings. The firm found that 21% rely on Internet editions, while
72% still access print editions. Another 7% said that they split their time
evenly between the online and offline editions. "A significant percentage of
newspaper readers have transferred their preference from print to online
editions," said Gerry Davidson, a senior media analyst for Nielsen//NetRatings.
"Accordingly, many online editions now feature original content and have
developed an online strategy that includes online message boards and editorial
blogs, which leverage the medium's strengths of interactivity and immediacy."