Thursday, May 26, 2005
Paid content on the rise in U.K. -- subscriptions, not micropayments
Summary from Poynter online:
A survey by the UK Online Publishers Association (AOP) shows that 63 percent of its members -- all creators of original, quality, branded content -- now charge for content online, compared with 58 percent in 2004. This is despite the fact that the largest source of revenue for the online publishers' grouping is still display advertising -- supplying 47 percent of all revenue, with more than half (58 percent) of AOP members now generating over £1 million annually in advertising.
Members of the AOP include the BBC Online, Guardian Unlimited, The Economist group, and FT.com. According to the survey, paid-for content now accounts for 19 percent of overall revenue for AOP members.
The findings also reveal a decline in one-off (micro) payments, and an increase in subscription models. The survey, which was conducted for the AOP by an independent group, also shows that there is greater optimism and less mention of constraints within the industry than were evident in 2004, with most publishers indicating that overall revenues are set to increase.