Saturday, October 23, 2004


NEWS: Densmore leaving Transcript; will assist HSV; Clickshare

WILLIAMSTOWN, Mass. -- Aug. 18, 2004 -- Newspaper executive Bill Densmore
is forming a media, marketing and management consulting practice to serve
clients in the Berkshires and southwestern Vermont, and will start by
assisting Hancock Shaker Village while the living-history museum seeks a
new director.

Densmore will leave his current post as advertising director of the North
Adams Transcript to serve as director of the museum in Hancock, Mass., for
the next several months. Densmore will take over when current director,
Lawrence Yerdon, leaves Sept. 5 to head the Strawbery Banke outdoor
history museum in Portsmouth, N.H.

In addition, Densmore Associates will provide sales, marketing and
strategy-planning services to Clickshare Service Corp., a company which
Densmore founded. Clickshare, based in Williamstown and headed by CEO Rick
Lerner, provides Internet user management and transactions handling
capabilities for newspapers and other websites which sell information.

Hancock Shaker Village is an outdoor museum of architecture, agriculture
and crafts. It celebrates Shaker values of gender equality, peace, work,
faith and simplicity through architectural and art preservation, on-site
craft-making performances, education outreach, and exploration of Shaker

"We are intrigued by the relevance of those values to contemporary society
and politics," said Densmore. "And look forward to discovering more as I
work with the HSV staff, trustees, volunteers, donors and visitors."

Densmore and his wife published The Advocate from 1983 to 1992.

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